Use UTM Parameters to Capture Contact Source

UTM parameters are tags added to URLs that help you understand where your contacts are coming from and which marketing campaigns are working.
When a user clicks a UTM-tagged link and interacts with your WhatsApp bot or widget, Wabo automatically captures and stores this information under the contact profile.

What Are UTM Parameters?

UTM parameters are short labels added to the end of a URL. Each parameter has a specific purpose:

UTM Source
Identifies where the traffic comes from.
Example: facebook, google, newsletter
UTM Medium
Identifies how the traffic comes.
Example: ad, cpc, email, social
UTM Campaign
Identifies which campaign the user interacted with.
Example: summer_sale, lead_gen_q3, diwali_offer

Example UTM-Tagged URL

https://example.com/?utm_source=facebook&utm_medium=ad&utm_campaign=summer_sale

How to Capture UTM Data in Wabo

Step 1: Add UTM Parameters to Your Links

Add UTM parameters to links used in ads, social posts, emails, QR codes, or landing pages.

Step 2: Share the Link

Use the UTM-tagged link in your marketing campaigns.

Step 3: User Interacts with Wabo

When a user clicks the link and opens your WhatsApp chatbot or widget, Wabo captures the UTM data automatically.

Where to View UTM Data in Wabo

Go to Contacts
Open any contact
Navigate to Web Analytics Information

Here you can view:

UTM Source
UTM Medium
UTM Campaign
Referrer & Referrer URL
Channel and Bot Name
Device, Browser, and Location details

What Is Referrer vs UTM?

Referrer
Captured automatically by the browser (e.g., google.com, facebook.com)
UTM Parameters
Manually added by you to track campaigns with precision

Using both together gives you complete visibility into contact acquisition.

Why This Is Important

Using UTM parameters helps you:

Identify high-performing campaigns
Understand which channels bring quality leads
Segment contacts based on source
Improve targeting and follow-up strategies

By using UTM parameters with Wabo.ai, you gain clear visibility into contact origin and campaign performance, enabling smarter decisions and more personalised engagement.