Messaging Limits & Quality Ratings

Take your messaging to the next level on WhatsApp. Maintain a good quality rating and watch your business thrive.

It is essential to make sure your messages are top-notch and not overwhelming. This means being mindful of the number of messages you send and maintaining a good quality rating. Let's break down what this all means for your business.

What Are Messaging Limits?

Messaging limits are like rules that define how many people you can send messages to each day. These limits do not apply to service conversations, and there are five tiers in total:

1. Limited Access (Without Facebook Verification): You can chat with up to 250 people daily.

2. Tier 1 (After Facebook Verification): Chat with 1,000 people each day.

3. Tier 2: Chat with 10,000 people daily.

4. Tier 3: Connect with 100,000 people every day.

5. Tier 4: No limits – chat with as many people as you need.

If you are in Limited Access and would like to increase the messaging limit to Tier 1 (1,000 messages/day), you need to get your Facebook Business verified.

To check your account's messaging limit, go to the WhatsApp Channel in your Wabo.ai account.

Moving Up the Tiers

WhatsApp determines if your limit should increase when you initiate new conversations with unique customers. This determination is based on:

• Phone number status: Must be “Connected.”

• Quality rating: Must be “Medium” or “High.”

• Approved display name: Your display name must be approved.

• Unique customer interactions: Initiate X or more conversations with unique customers in the last 7 days, where X is your current messaging limit divided by 2.

If all conditions are met, WhatsApp will increase your messaging limit by one level within 24 hours.

Example: Messaging Limit Increase

• If your current limit is 1,000 messages/day (Tier 1), you need to initiate conversations with at least 500 unique users within 7 days to upgrade to Tier 2 (10,000 messages/day).

Increasing Messaging Limits

From 250 to 1,000 Messages/Day

You can increase your daily messaging limit from 250 to 1,000 messages/day without Meta business verification by:

1. Sending messages to 1,000 unique contacts in a rolling 30-day period.

2. Maintaining a high-quality rating for your sent messages.

Beyond 1,000 Messages/Day

• Once your messaging limit reaches 1,000, it can increase automatically as you send more messages.

• If your messaging limit is reached, you can resume conversations as soon as ongoing conversations conclude.

Flagged Status

Whenever a new conversation with a unique customer starts, WhatsApp assesses your phone number's quality rating. If your rating is flagged, your messaging limit will decrease by one level. To recover, return to a “Connected” status and try the upgrade process again.

Quality Ratings

Your quality rating is like a report card for your messages. It’s determined by how recipients respond. Blocking or reporting your messages lowers your rating.

Maintaining a High-Quality Rating

To keep your messaging in good health:

1. Obtain customer opt-in: Ensure customers consent to receiving your messages.

2. Comply with policies: Adhere to WhatsApp’s Business Policy and Commerce Policy.

3. Send valuable messages: Craft personalized, helpful messages.

4. Control frequency: Avoid sending excessive daily messages.

5. Allow opting out: Provide a clear opt-out option like “STOP” or “UNSUBSCRIBE.”

6. Honor user requests: Avoid messaging opted-out users.

WhatsApp monitors user feedback and flags phone numbers with persistent low-quality ratings.

To check your account's quality rating, go to the WhatsApp Channel in your Wabo.ai account.

New Marketing Message Limitations in India

WhatsApp is introducing measures in India to enhance user experiences with marketing messages. These measures include:

• Restrictions: Limiting the number of marketing template messages a user can receive from a business within a specific timeframe.

• Applicability: These restrictions apply only to marketing templates that initiate new conversations.

• Error codes: When the limit is exceeded, the Cloud API will issue error code 131026, and the On-Premises API will return error code 1026.

A strategy of delaying re-sending attempts in longer intervals is recommended until successful delivery is achieved.

Conclusion

Maintaining a high-quality rating and adhering to WhatsApp’s messaging policies ensures smooth communication with your customers. Use Wabo.ai’s tools to monitor your messaging limits and quality ratings effectively, and keep your business thriving on WhatsApp.