Use UTM Parameters to Capture Contact Source

UTM parameters are tags added to URLs that help track the effectiveness of online marketing campaigns. By incorporating these parameters, you can identify the source of your contacts, enabling better analysis of campaign performance and more targeted follow-up efforts. 

How to Use UTM Parameters to Capture Contact Source Details in Wabo?

1.  Add UTM Parameters to Links or Ads:

• • Include UTM parameters (e.g., utm_source, utm_medium, utm_campaign) in your URLs for links, ads, or QR codes.

  • Example: https://example.com/?utm_source=facebook&utm_medium=ad&utm_campaign=summer_sale

2. Share the Link:

• • Share the UTM-tagged links through ads, social media, or other marketing channels.

3. Track in Wabo:

• • When users click the link and engage with your WhatsApp widget or bot, the UTM data is captured automatically and stored in the Contact Module under Web Analytics or Source Information.

4. Analyze Source:

• • Use this information to track where your contacts are coming from, which campaigns are effective, and how to optimize your marketing efforts.