Ensure Templates Comply with WhatsApp’s Policy Guidelines

To successfully use WhatsApp templates, it’s essential to ensure they adhere to WhatsApp's policy guidelines. Here’s how you can ensure compliance:

1. Understand WhatsApp’s Policies

• Familiarize yourself with WhatsApp’s Business Policy and Commerce Policy. Key areas include:

  • Content Restrictions: Avoid prohibited content such as hate speech, violence, or adult content.

  • Opt-In Requirements: Ensure recipients have opted in to receive messages from your business.

2. Use Approved Template Categories

• When creating a template, choose the appropriate category (e.g., Marketing or Utility) that aligns with the message type.

• Each category has specific guidelines; ensure your message fits within the selected category.

3. Avoid Promotional Content

• Templates should not contain promotional or sales pitches. Instead, focus on providing valuable information, reminders, or updates.

4. Follow Formatting Guidelines

• Ensure that your template adheres to WhatsApp’s formatting requirements:

  • Character Limits: Follow the character limit for text messages.

  • Media Usage: Ensure media files (images, videos) meet size and format specifications.

  • Dynamic Variables: Properly implement dynamic variables, ensuring they are in double curly brackets (e.g., {{1}}) without spaces.

5. Provide Clear Context

• The template should clearly communicate the purpose of the message. Include relevant context to ensure users understand why they are receiving the message.

7. Review and Revise

• After drafting a template, review it for compliance with WhatsApp’s guidelines. Make revisions as needed to address any potential issues.

8. Submit for Approval

• Once the template meets all guidelines, submit it for WhatsApp's approval through the Wabo.ai platform.

By following these steps, you can create WhatsApp templates that comply with WhatsApp’s policy guidelines, minimizing the risk of rejection or account suspension.