Choose the Right Category for a WhatsApp Template

When creating a WhatsApp template in Wabo.ai, selecting the correct category is crucial for ensuring your messages meet regulatory requirements and align with the purpose of your communication.

Follow these guidelines to Choose the Right Category for a WhatsApp Template:

1. Go to the Template Module
   

   • Navigate to the Template module and click on Create Template.
     
     

   • Fill the the required details.

2. Select the Template Category
   

   • While selecting template category, you will see two main categories:

     • Marketing: Use this category for promotional or sales-related messages, such as discounts, offers, or product announcements.
       
       

     • Utility: Choose this category for non-promotional messages, such as alerts, reminders, order confirmations, and updates related to services.
       
       

3. Match the Category to the Message Purpose
   

   • If your message aims to promote or advertise a product or service, select the Marketing category.
     
     

   • If your message is for transactional purposes or service-related updates, select the Utility category.
     
     

4. Ensure Compliance
   

• • Ensure that your template fits the guidelines for the chosen category to avoid rejection during WhatsApp’s approval process.