Use Conditions in an Automation Journey – Wabo.ai

Once you’ve set your Trigger, the next step in building a smart and responsive automation journey is adding Conditions. Conditions help filter contacts based on specific rules before continuing to the next step in the journey.

🧩 What Are Conditions?

Conditions allow you to check specific criteria about a contact, such as their details, list membership, or segmentation, before taking the next action in your journey.

Think of them as checkpoints:
✅ If the contact meets the condition, the journey continues one way.
❌ If not, it can branch off or stop based on your setup.

🛠️ Types of Conditions in Wabo

1. Check Contact Field

This condition checks specific fields in the contact profile.

Example:
You want to send a follow-up only to those who have provided their mobile number.
📌 Condition: Mobile Number → is not empty.

You can also combine multiple conditions like:

Email → is not empty
City → is New York
Status → is “Lead”

These conditions can be grouped using AND/OR logic for precise control.

2. Is in the List

Checks if the contact belongs to a particular Marketing List.

Example:
You want to send a product brochure only to users in your "Demo Booked" list.
📌 Condition: Is in the list → Demo Booked List.

3. Is in a Segment

Checks if a contact is part of a Segment, which is often dynamically created based on behavior or profile data.

Example:
You want to offer a discount to contacts in your "Inactive Users" segment.
📌 Condition: Is in the segment → Inactive Users.

✅ Why Use Conditions?

Personalize the journey for different audiences
Avoid sending irrelevant messages
Create smart flows based on real-time data

📌 Final Tip:

Use conditions immediately after a trigger to segment your audience before taking action — like sending messages, assigning agents, or adding delays.