Triggers in Automation Journey – Wabo.ai
Triggers are specific events or conditions that kickstart an automation flow. They help ensure that your users receive timely messages and responses based on what they do or how their data changes inside the system.
💡 Why Triggers Matter?
Triggers in Automation Journey – Wabo.ai
Imagine sending a welcome message the moment someone signs up — that’s a trigger in action! It automates your response, saving time while keeping your communication fast and relevant.
🔁 Types of Triggers in Wabo’s Automation Module
1. Contact Created
When it fires: A new contact is added to your database.
Example: Send a welcome message or email when someone signs up for a webinar.
2. Contact Updated
When it fires: Any detail of an existing contact is modified.
Example: If someone updates their job title, send them targeted content based on their new role.
3. Added to List
When it fires: A contact is added to a specific marketing list.
Example: Add someone to a “Product Demo List” → Automatically send them demo booking instructions.
4. Removed from List
When it fires: A contact is removed from a list.
Example: When a user unsubscribes from a newsletter list, send a feedback form.
5. Contact Field Match
When it fires: A contact’s field value matches certain criteria.
Example: If a contact's “Lead Score” reaches 90, assign the contact to a sales agent.
6. Added to Segment
When it fires: A contact is grouped into a specific dynamic segment.
Example: If someone is added to the “High-Value Customers” segment, trigger a loyalty rewards flow.
✅ Summary
Triggers are your automation’s starting point — they define when the journey begins based on real-time contact behavior or data changes.
Use them to automate responses, streamline engagement, and provide a personalized experience every time.