Filter Contacts for Targeted Broadcasts

 Segmenting your contacts allows you to send more personalized and targeted broadcasts, ensuring your message reaches the most relevant audience. In Wabo.ai, you can filter contacts within your marketing list to create segments based on specific conditions.

How to Segment Contacts for Targeted Broadcasts in Wabo.ai?

Steps to Segment Contacts for a Targeted Broadcast:

• Access the Broadcasting Module

  • Log in to your Wabo.ai account.

  • Navigate to the Broadcasting module.

•  Create a New Broadcast

  • Click on the Create Broadcast button at the top of the page.

  • Enter Broadcast Name: Provide a unique name for your broadcast campaign.

  • Select a Template: Choose the message template you wish to use for your broadcast.

• Select a Marketing List

  • Choose a Marketing List that contains the contacts you want to target.

  • You’ll see a Filter Option beside the marketing list selection.

•  Apply Filters to Segment Contacts
  • Click on the Filter icon next to the marketing list to begin segmenting your audience.
  • Add Conditions based on the contact properties you wish to segment (e.g., location, engagement status, tags, lifecycle stage).

    • For example, you can filter contacts by criteria such as "City is New York" or "Engagement Score is greater than 50."

  • You can use multiple conditions to narrow down your audience further.

• Save Your Filtered Segment
  • Once you've added your conditions, click Save.
  • This will create a segment of your contacts based on the filters applied.
• Proceed with the Broadcast

  • After saving the segmented contact list, proceed with the broadcast setup by clicking Continue.

  • Review the broadcast details and proceed with scheduling or sending the campaign.