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  1. Overview
  2. Wabo features
  3. Templates
  4. Analyze Template Performance

Analyze Template Performance

Analyzing the performance of your WhatsApp templates helps you understand how well they are being received by your audience and optimize future messaging. Here’s how you can analyze template performance in Wabo.ai:

1. Access Broadcast Reports

  • Go to the Broadcasting Module in Wabo.ai.

  • Select the broadcast campaign that used the specific template.

2. Review Delivery Stats

  • In the Overview Page, you can see key delivery metrics for the template, including:

    • Sent: Total number of messages sent using the template.

    • Delivered: Number of messages successfully delivered to recipients.

    • Failed: Messages that failed to reach the intended recipients.

3. Check Engagement Metrics

  • In the same overview, look at engagement stats to understand how the recipients interacted with the template:

    • Seen: Number of messages that were opened/read.

    • Replied: Number of responses received from the recipients.

4. Analyze Logs for Detailed Insights

  • Switch to the Logs Page to see a detailed breakdown of the performance on a recipient level.

  • You can view information like:

    • Sent Status: Whether the message was successfully sent.

    • Delivery Time: The exact time messages were delivered.

    • Reply Rate: Whether a recipient replied to the template.

5. Compare Template Performance

  • If multiple templates were used across different campaigns, compare their performance to identify which templates achieved better delivery and engagement rates.

  • Templates with higher engagement may indicate better message clarity or relevance.

6. Identify Areas for Improvement

  • Templates with high failure or low engagement rates might need revision.

    • Check for compliance issues, content clarity, or audience relevance.

    • Consider adjusting variables, shortening content, or rewording the message for better performance.

7. Monitor Overall Trends

  • Regularly reviewing delivery and engagement data allows you to spot trends over time.

  • Use these insights to refine your template strategy for future broadcasts.

By following these steps, you can analyze the performance of your WhatsApp templates based on delivery and engagement metrics, enabling you to improve the effectiveness of your messaging campaigns.

 

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